X2 HOUR ONLINE DRAWING CLASS RECORDED FROM FEBRUARY DCC LONDON FASHION WEEK 2022
 
-DIGITAL VIMEO LINK WILL BE EMAILED & SENT APON PAYMENT.
 
“I hope to achieve simplicity, but I also hope to achieve depth” [Tadao Ando]
 
IA London Spring-Summer 2022 collection corresponds with Tadao Ando's critical regionalism and the idea of the "Weightlessness of Concrete".
 
A self-taught architect and Pritzker prize 1995 winner, Ando is said to create a "haiku" effect, designing complex spatial circulation while maintaining the appearance of simplicity. Applying this to garments making, IA London's founder and self-taught designer Ira Iceberg builds complex patterns - sometimes up to 50 pieces - using the sculptural cutting technique.
 
Interpreting the idea of the "Weightlessness of Concrete", Iceberg prints concrete textures on weightless fabrics, including fine silk and silk blends and light cotton. Designed "With Nature In Mind", Blue Fossil and Wild Rice prints complete the collec- tion. The collection concentrated on the inner feeling of light and was named "In The Light Heart" after that.
 
All items and accessories are manufactured entirely in England, using sustainable and ethical practices. Our fabrics printed using digital printing, an eco-friendly printing process, producing less waste and uses Azo dye-free certified inks. Most materials have an OEKO-TEX certification or are made to European REACH standards.rm  Season: Spring-Summer 2022 Gender: womenswear/unisex
 
CREDITS
PRODUCTION @DRAWINGCABARETCOUTURE DESIGNER @IA_LONDON LOCATION @DCC.STUDIOS SET DESIGN & LIGHTING @MGLAWRENCE_ MODEL @DANIELJAMESGREENWAY AGENCY @JADORELAVIE_ GUEST PHOTOGRAPHER @TALIE_EIGELAND FOR MORE INFORMATION ON THIS DESIGNER - HTTPS://WWW.IALONDON.COM PRESS @TALES_MAGAZINE @LAZIN_UK